It’s been awhile since Gwen Stefani first stepped out with her group of Harajuku followers and she has been taken to task accordingly. However, she has not learned her lesson and decided to combine her appropriation with capitalism when designing her new perfume line.
Called Harajuku Lovers the bottles are Gwen Stefani and other representations of the Harajuku subculture. It seems Gwen is no longer content being flanked by them in real life she now needs inanimate objects to show deference to her for stealing their subculture and completely perverting it. The description of the “gwen” perfume says it all:
The Leader Of The Pack
Never one to get lost in the crowd, G leads her crew in a white, corseted top and blue miniskirt—a modern day Alice in Wonderland. Quirky, unique, and undeniably cool, G leaves a mark with delicious notes of fresh coconut, jasmine, and cotton woods.
Leader of the Pack indeed. It shows a lot of privilege to discover a movement that had already existed and was thriving without your involvement and think your acknowledgment of it as something for which they should be grateful.
As one of my best friends put it:
well i find it funny that gwen stefani has given each “harajuku” girl their own style and look when Harajuku was born out of the stress of everyone having a collective look in japan.